WORK


 

Pharrell Williams

Served on Pharrell’s creative team for 5+ years as Marketing Director, handling all communications and social messaging for Pharrell, i am OTHER, From One Hand to AnOTHER, and brand partners.

VICE Magazine

Produced runway shows as Fashion Director, managed and bought verge designers for the brick & mortar stores, and produced and styled print ads with various photo editors and contributors including Ryan McGinley and Tim Barber.

Inc. Magazine

Wrote features and short form print articles including a cover story about Tom Colicchio while serving as Assistant Editor to Jane Berentson.

SpinMedia

Managed a writing team and wrote, edited and published pop-culture articles and serialized content for a young female audience of 25M+ unique monthly visitors for SPIN Media’s then flagship site Buzznet, as General Manager

Diane Von Furstenburg

Launched DVF’s initial retail site as E-Commerce Director


FaZe Clan

Currently developing Original Programming for Television and Film for the world’s largest eSports organization, with over 230 million global fans.

Milk Studios

Developed a content plan and Creative Strategy for Milk Studio’s original fashion and style blog ahead of MilkMade Fashion Week.

Citizens of Humanity

Put together a social team and Digital Strategy for AGOLDE Denim, CoH’s premium youth collection.

The Wolfpack Film

Consulted on story structure and ran Social Media Strategy in conjunction with Magnolia Pictures.

Disney

Executed a Copywriting campaign for a film in the Direct-to-Consumer and International division.

Frito Lay

Wrote a TV commercial for a national ad campaign in collaboration with Director Duncan Wolfe and Tessa Films.

Crystal Moselle

Collaborated on a number of projects including a feature film treatment for Marvel Studios, wrote a synopsis for a project currently in production, collaborated on music video treatments, wrote TV commercial pitches, developed story structure for Skate Kitchen and wrote dialogue punch-ups for various feature film scripts.

Lux Eros

Implemented a Brand Strategy for the launch of Lux Eros Ceramics, Website Audit, Social Media Best Practices, and Copy Editing for Direct Marketing campaigns.

Bird in Hand Winery

Created a Digital Content Strategy and Social Media Copywriting package that helped expand the award-winning winery and restaurant into a larger lifestyle brand.

Goldthread Herbs

Collaborated with Thunderwing for a major rebranding of this burgeoning herbal tonic company. Created a Voice Brand Guide, Web Copy, and Digital Strategy for their revamped website and social platforms.

Genghis Cohen

Currently creating new Branded Materials and Copywriting for website, menu, merchandise and on-site location signage.

ElectricLove NYC

Developed a Creative Brand Strategy and Digital Strategy to bring luxury home talismans and wares to market in an elevated, engaging manner.

StreetEasy

Wrote scripts for a current Print Ad Campaign in collaboration with Lightning Orchard.

Gumball Poodle

Redesigned the website and created a Brand Voice Guide and Digital Strategy including content, social activations, audience retention and sales growth.

Reset Lead

Developed a Creative Brand Strategy, Content Development and Editorial Calendar, Social Media Audit, Strategy and Best Practices Guide, a Voice Brand Guide, and Website redesign.

Fallon Agency

Wrote and designed multiple scripts with pitch decks for a Halo Top Ice Cream TV ad campaign.

 
 
 
 

I wrote, produced and directed segments and series for Pharrell Williams’ i am OTHER channel. Here are a few samples:


 
 

StereoTypes Series

Writer, Producer


 
 

OTHERS by Hypebeast - Freak City with Vally Girl and Justin Time

Director


 
 

RiFF RaFF - Art Ballin'

Director

 
 
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